Lineup of Apple Mac computers

Apple announced a wide variety of new products and improvements to their products today. With new additions to their iPhone, iPad, and Mac lineups, this event shapes up to be fairly significant.


Apple announced new green and alpine green colors for iPhone 13 and iPhone 13 Pro available to purchase starting on March 11. The new iPhone SE was also announced today and comes with a wide variety of improvements. With the A15 Bionic chip found in iPhone 13, users can enjoy premium performance on a budget phone. Apple also included support for 5G, making this the most affordable way to get a 5G iPhone. Consequently, this marks the first new iPhone without support for CDMA. Photographers will enjoy the new Deep Fusion neural image processing and Smart HDR 4. Finally, the iPhone SE offers better battery life over the previous generation. Orders start on March 11 for $429 and available on March 18.


Specifications of the iPad Air

Apple focused primarily on iPad Air in today’s announcement. With the power of M1, the new iPad Air is 60% faster than the previous A15 model. Apple added 5G support for ultra fast cellular connectivity. Finally, the iPad Air offers the new 12MP front camera with Center Stage. Orders start March 11 for $599 and available on March 18.

Apple Silicon

Specifications of the M1 Ultra

M1 Ultra is an all new SoC featuring UltraFusion architecture. Specifically, UltraFusion features a silicon interposer with 2.5TB/s of interprocessor bandwidth. Two M1 Max SoCs are connected together through this architecture, forming the M1 Ultra. Built on a 5 nm process, the M1 Ultra features 114 billion transistors. Consequently, M1 Ultra enables a 20 core CPU (16 Performance and 4 Efficiency cores), and up to a 64 core GPU. The 32 core Neural Engine accelerates machine learning and AI tasks. Importantly, M1 Ultra allows for up to 128GB of unified memory. Finally, the M1 Ultra features 800GB/s of memory bandwidth.

Mac Studio

Specifications of Mac Studio

Apple announced the Mac Studio, catering to professionals and content creators. M1 Max as well as M1 Ultra SoCs are available in the Mac Studio. Additionally, I/O is impressive on the Mac Studio. Four Thunderbolt 4, 10Gb Ethernet, two USB 3.2 Gen 2 Type-A, HDMI 2.0, and a pro audio jack capable of driving high impedance headphones are on the rear. In addition, the front features two USB 3.2 Gen 2 Type-C/Thunderbolt 4 connectors and an SD card slot. M1 Ultra is required to take advantage of front Thunderbolt 4 ports. Storage gets an impressive upgrade, with up to 8TB of capacity and 7400MB/s speeds. Impressively, the Mac Studio can drive up to four Studio Displays and a 4K monitor/TV simultaneously. Orders start March 8 for $1999 and $3999 respectively and available on March 18.

Apple Studio Display

Apple’s final announcement was for the Studio Display. The Studio Display features a 5K Retina display with 600 nits of brightness. Apple also included the A13 Bionic chip to allow for the 12MP Ultra Wide camera. Consequently, this allows for Center Stage on the webcam. Studio Display features a six-speaker sound system with spatial audio. In addition, a triple mic array is also included with the monitor. Orders start March 8 for $1499 and available on March 18.

Related Posts